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May 18: TALL TALK

  • Posted by CERC India
  • Posted in

Grannary Whole Grain Chips – Irresponsible statements

Encouraging binging 

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“No greasy fingers. Binge irresponsibly.” This is what the print advertisement of Grannary Whole Grain Chips says. Is the amount of whole grain used in significant quantity to be able to have an impact? How do the fingers not get greasy? Is not the product deep fried? Being in the category of HFSS (High Fat, Salt and Sugar) foods it has to be consumed with caution. Hence the statement “Binge irresponsibly” is objectionable. We complained about the advt.

According to the advertiser, the tag line “Binge Irresponsibly” was used in comparison with the general snacking categories available in the market. These words signified the goodness of the product in a light-hearted manner. However, ASCI upheld CERC’s complaint as it felt that the statement “Binge irresponsibly” violated clause 4 of ASCI Guidelines on Advertising of Food and Beverages. As per the clause: “Advertisements should not encourage over or excessive consumption or show inappropriately large portions of any food or beverage.”

Consume with caution

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