Apr.17: TALL TALK
The print advertisement of Gulab Sungold Refined Sunflower OilÂ claimed that the product was â€œ100% pureâ€ and healthy because it was â€œthe less absorption oilâ€. It was apparently also healthy due to â€œits light flavourâ€ and contained â€œOmega 6 and Vitamin E which act as antioxidantsâ€. The advt went on to claim that the product â€œis rich in natural vitamins and reduces the level of bad cholesterolâ€.
These multiple exaggerated claims caught our attention. We did a quick research and found that the benefits mentioned were intrinsic to sunflower oil. Why then shouldnâ€™t consumers use any sunflower oil? Hence, the advt was misleading by omission. CERS complained to Advertising Standards Council of India (ASCI). ASCI replied that the claims were misleading by exaggeration as they were not substantiated with technical data or product test reports. The advertiser was advised to withdraw or modify the advt.