Aug. 17: TALL TALK

  • Posted by CERC India
  • Posted in

Exaggerated claims


A ‘complete brain tonic’. ‘Arouses and enhances the power and capacity of the brain’. ‘Ideal for those who do mental work and physical labour…’. ‘Very useful and unique tonic for brain as it is a compound of the natural herbs recommended after modern research.’ We were amazed at the multiple claims.

There were more to come to test our gullibility. Apparently, regular use of Rex Dimaghi was very useful in the following conditions: Tiredness and laziness after mental and physical work; weakening of memory and lack of concentration; for revitalising heart, brain and nerves; for relieving headache, sleeplessness, palpitation of heart as also for improving eyesight; for removing bad breath and promoting digestion. There did not seem much Rex Dimagi could not do! We brought these exaggerated claims to the notice of the Grievances Against Misleading Advertisements (GAMA) portal. 

GAMA viewed the TVC and the website advt. In the absence of comments from the advertiser, it concluded that the claims were not substantiated and were misleading by exaggeration. The advertiser was advised to withdraw or modify the advt.

Wonder tonic?


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