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TALL TALK – CA SEP 14

TALL TALK

Educational institutes excel in exaggeration!

The competition among educational and coaching institutes is stiff. But that’s no reason for making false and misleading claims. For instance, Ace Edutech claims that it will give: “100% Fees Back” if a student doesn’t qualify for NATA. In the absence of comments from the advertiser, the Advertising Standards Council of India (ASCI) concluded that the claim was not substantiated and upheld the complaint.

In another case, the Institute of Finance Banking & Insurance (IFBI) advertised: “Get your Banking Career started in 60 minutes”. ASCI found the claim misleading and upheld the complaint.

In yet another case, Seth M.R. Jaipuria School claimed that it had been: “Ranked 2nd in UP” by Education World and “Ranked 9th in India” by IMRB. ASCI viewed the print Ad and considered the advertiser’s response. It concluded that the claims were based on an outdated survey of 2007 and were therefore misleading. The complaint was upheld.

All three advertisements contravened Guidelines for Advertising of Educational Institutions and Programs as well as the ASCI Code.

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