TALL TALK – CA SEP 14
- Posted by CERC India
- Posted in Uncategorized
Educational institutes excel in exaggeration!
The competition among educational and coaching institutes is stiff. But thatâ€™s no reason for making false and misleading claims. For instance, Ace Edutech claims that it will give: â€œ100% Fees Backâ€ if a student doesn’t qualify for NATA. In the absence of comments from the advertiser, the Advertising Standards Council of India (ASCI) concluded that the claim was not substantiated and upheld the complaint.
In another case, the Institute of Finance Banking & Insurance (IFBI) advertised: â€œGet your Banking Career started in 60 minutesâ€. ASCI found the claim misleading and upheld the complaint.
In yet another case, Seth M.R. Jaipuria School claimed that it had been: â€œRanked 2nd in UPâ€ by Education World and â€œRanked 9th in Indiaâ€ by IMRB. ASCI viewed the print Ad and considered the advertiserâ€™s response. It concluded that the claims were based on an outdated survey of 2007 and were therefore misleading. The complaint was upheld.
All three advertisements contravened Guidelines for Advertising of Educational Institutions and Programs as well as the ASCI Code.
Failing to make the grade?