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Dec.17: TALL TALK

Lotus Herbals Safe Sun: At face value?

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The print advertisement of Lotus Herbals Safe Sun claimed that the product was “finger snap tested” (to prove it wasn’t greasy), “easily absorbed”, “non-oily” and gave the “matte look”. What did the name “Safe Sun” imply? The other claims needed to be substantiated with independent studies. Moreover, the advt claimed that the product was ‘India’s 1st matte gel sunscreen’. We complained to the Grievances Against Misleading Advertisements (GAMA) portal.

As no response was received from the advertiser, ASCI concluded that the claims were not substantiated with product efficacy data. Also, the claim, “India’s 1st matte gel sunscreen”, was not substantiated with comparative market survey data with other sunscreen products. All the claims were misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The advertiser was advised to withdraw or modify the advt.

 Absence of data

 

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