Dec.17: TALL TALK
Lotus Herbals Safe Sun: At face value?
The print advertisement of Lotus Herbals Safe Sun claimed that the product was â€œfinger snap testedâ€ (to prove it wasnâ€™t greasy), â€œeasily absorbedâ€, â€œnon-oilyâ€ and gave the â€œmatte lookâ€. What did the name â€œSafe Sunâ€ imply? The other claims needed to be substantiated with independent studies. Moreover, the advt claimed that the product was â€˜Indiaâ€™s 1st matte gel sunscreenâ€™. We complained to the Grievances Against Misleading Advertisements (GAMA) portal.
As no response was received from the advertiser, ASCI concluded that the claims were not substantiated with product efficacy data. Also, the claim, â€œIndiaâ€™s 1st matte gel sunscreenâ€, was not substantiated with comparative market survey data with other sunscreen products. All the claims were misleading by exaggeration. The advertisement contravened Chapters I.1 and I.4 of the ASCI Code. The advertiser was advised to withdraw or modify the advt.
Â Absence of data