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December-19: Tall Talk

Fortune sunflower oil – No boost for immunity 

Oil for health?

fortune ad (1)

“Good for immune system” claimed the print advt of Fortune sunflower oil featuring Akshay Kumar. The disclaimer stated “Contains Vitamin E which is proven to boost immune system”. CERC wondered, how much oil would a person be required to consume, to get the benefit of Vitamin E, which would boost the immune system. Wouldn’t that lead to over consumption of oil? The advt also claimed “India’s No. 1 edible oil brand” but there was no reference of any survey to support the claim. Thus we complained to ASCI. ASCI wrote to us saying that the advertiser has agreed to withdraw/modify the claims objected.

 No arguments

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