December-19: Tall Talk
Fortune sunflower oil â€“ No boost for immunityÂ
Oil for health?
â€œGood for immune systemâ€ claimed the print advt of Fortune sunflower oil featuring Akshay Kumar. The disclaimer stated â€œContains Vitamin E which is proven to boost immune systemâ€. CERC wondered, how much oil would a person be required to consume, to get the benefit of Vitamin E, which would boost the immune system. Wouldnâ€™t that lead to over consumption of oil? The advt also claimed â€œIndiaâ€™s No. 1 edible oil brandâ€ but there was no reference of any survey to support the claim. Thus we complained to ASCI. ASCI wrote to us saying that the advertiser has agreed to withdraw/modify the claims objected.
Â No arguments