Search

Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  YYour rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.                                                  Your rights as a consumer.

Feb.18: TALL TALK

  • Posted by CERC India
  • Posted in

Rasna – Just bragging

tltk36

A leaflet for the beverage brand Rasna made tall claims. It said Rasna was ‘Made in Gujarat, loved by the world’, ‘India’s most trusted family owned brand’ and ‘World’s largest selling instant drink concentrate’. We complained to the Grievances Against Misleading Advertisements (GAMA) portal.

The advertiser defended the claims and said they were fully substantiated. It said it wished to pursue the Informal Resolution of Complaints Procedure. However, neither did the company pursue that route nor did it submit any evidence in support of its claims. No product manufacturing location details, world-wide consumer base or market share data was submitted. Advertising Standards Council of India (ASCI) upheld our complaint. It concluded that the claims were not substantiated with any assessment and certification by independent market research organisations. Hence, they were misleading by exaggeration and contravened provisions of Chapters I.1 and I.4 of the ASCI Code. Subsequently, the advertiser withdrew the advertisement.

Absence of proof

Blog Attachment
Subscribe to Newsletter
SIGN UP for the Newsletter.
Exclusive from Consumer Education and Research Centre!
Thank You. We will contact you as soon as possible.
"A placerat mauris placerat et penatibus porta aliquet sed dapibus, pulvinar urna cum aliquet arcu lectus sed tortor aliquet sed dapibus."
John Doe, Astronomer
Bubble Company Inc. © 2011-2014
SUBSCRIBE TO NEWSLETTER
ARE YOU READY? GET IT NOW!