Feb.19: TALL TALK
- Posted by CERC India
- Posted in FEBRUARY
Deepika Padukone promotes L’Oréal Paris Extraordinary Clay shampooÂ
Insufficient data
The advertisement shows a visual of pure clay along with the voiceover of Deepika Padukone which says that the product has “the power of pure clay in shampoo†which keeps hair “non-stop fresh for up to 72 hours.†We were skeptical about these claims and complained about the advt. ASCI observed that the advertiser had not provided any clay concentration efficacy studies on oil/toxin removal or 
freshness to back the first claim. Hence, it found the claim to be misleading by ambiguity and implication.
Regarding the second claim, ASCI said that in the absence of objective assessment of the hair condition in “in-use†situation, the data presented by the advertiser was not sufficient to back the claim. The claim was misleading by ambiguity and exaggeration, and was likely to lead to grave or widespread disappointment in the minds of consumers. The advt was also found to contravene the Guidelines for Celebrities in Advertising.
Misleading by exaggeration Â
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