February-20: TALL TALK

  • Posted by CERC India
  • Posted in

Himalaya Cocoa Butter Intensive Body Lotion – Advt removed

Better butter or bitter butter?

Winter calls for special care for skin and that is the time when most personal care brands start claiming how their product is what you need to use. Himalaya Cocoa Butter Intensive Body Lotion’s advt made similar claims, “With Rich Cocoa Butter”, “Penetrates deep within the skin and locks moisture” and “Buttery soft skin all day long”.tlpg36

These claims were too good to be believed. So, we wrote to the Advertising Standards Council of India (ASCI) objecting to the advt. ASCI wrote to the advertiser for substantiation of the claims. The advertiser assured ASCI that the advt is not being aired anymore.

Winter woes

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