January-20: TALL TALK

  • Posted by CERC India
  • Posted in

Lotus Youth RX Anti Ageing Cream – Not that magical

Beauty elixir?    

tall tlk

“Contains Groundbreaking ‘GINEPLEX YOUTH COMPOUND’ derived from potent natural ingredients that are clinically proven to accelerate lifting and firming” and “the potent active ingredients include ginseng which activates cell metabolism and boosts collagen production and ginger which has more than 40 antioxidants and milk peptide” claimed the advertisement of Lotus Youth RX Anti-Ageing Cream. The advt definitely portrayed the product as a beauty elixir. CERC brought the advt to the notice of the Advertising Standards Council of India (ASCI).

ASCI called for the advertiser’s comments but did not receive a response. After studying the advt, ASCI concluded that the claims were not substantiated with technical details, composition of the product, and evidence of product efficacy. The advt contravened Chapters I.1, I.4, and I.5 of the ASCI Code. The advertiser has been asked to withdraw or modify the advt.

Unsubstantiated claims

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