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July-19: TALL TALK

  • Posted by CERC India
  • Posted in

Amul Memory Milk – Memory boosting claim unsubstantiated

Herbal boost?

“Milk with goodness of Ayurveda”, claimed the website advertisement for Amul Memory Milk. ttApparently, the product contains ayurvedic herbs that are traditionally known to boost memory. We wanted to know whether the quantity of herbs in the product was sufficient to bring about the claimed result. Was it advisable for anyone to consume milk infused with herbs irrespective of an existing medical condition? We complained about the advt.

In the absence of any response from the advertiser, the Advertising Standards Council of India (ASCI) observed that neither had the advertiser provided product specific details such as composition/licence/pack artwork or samples, nor evidence of the ingredients present in the product.  No data had been provided of any scientific rationale or published literature references to support the claimed benefits. ASCI concluded that the claims were not substantiated and were misleading by exaggeration. 

No evidence   

 

 

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