Mar.18: TALL TALK
- Posted by CERC India
- Posted in March
O General AC – Data not provided
The print advertisement of O General AC made several technical claims – even contradictory ones. According to one claim the product was the ‘World’s first air conditioner with up to 80 feet air flow’, while another claim said ‘Powerful airflow 25 metres’. Other claims filled with unexplained technical jargon were ‘R410A – Eco friendly refrigerant’, ‘Dual Suction’ and ‘Tropical innovation series’. We wanted to know whether the claims could be substantiated with supporting technical data and whether they were features that were unique to this brand.
As no response was received from the advertiser, ASCI upheld our complaint. It concluded that the claim ‘World’s first air conditioner with up to 80 feet air flow’ was not substantiated with any verifiable comparative data of the advertiser’s product and other competing products or any third-party validation. Other claims were not supported with technical data and were misleading. As such, the advt contravened Chapters I.1 and I.4 of the ASCI Code. The advertiser was advised to withdraw or modify the advt.
 Technical jargon
