March-20: TALL TALK
- Posted by CERC India
- Posted in MARCH
Tang â€“ Promoting unhealthy dietary habits
As good as water?
The advertisement starts with the mother saying â€œPani peelo boys! The boys show disinterest in drinking plain water. The mother then shows them a pack of Tang and they become excited. While she mixes the powder in water, a voice over says â€œKehte hain bachon ko 8 glass pani peena chahiye. Mushkil hai but Tang hai na! Isme hai great fruit taste aur Vitamins aur Iron ki achaiâ€. The visual shows Vitamin A, B, C and Iron pouring into a jar of Tang.Â
The advt encourages the bad practice of replacing water with a beverage. Moreover, the sugar content in the drink is 93.8g/100g which as per FSSAI norms is high. Thus, the product is promoting excessive consumption of sugar. The claims contravene the Guidelines on Advertising of Foods & Beverages. We complained about the advt to Advertising Standards Council of India (ASCI). ASCI informed us that the advertiser has withdrawn the advt.
Full of sugar Â Â Â