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March-20: TALL TALK

  • Posted by CERC India
  • Posted in

Tang – Promoting unhealthy dietary habits

As good as water?

taltlk

The advertisement starts with the mother saying “Pani peelo boys! The boys show disinterest in drinking plain water. The mother then shows them a pack of Tang and they become excited. While she mixes the powder in water, a voice over says “Kehte hain bachon ko 8 glass pani peena chahiye. Mushkil hai but Tang hai na! Isme hai great fruit taste aur Vitamins aur Iron ki achai”. The visual shows Vitamin A, B, C and Iron pouring into a jar of Tang. 

The advt encourages the bad practice of replacing water with a beverage. Moreover, the sugar content in the drink is 93.8g/100g which as per FSSAI norms is high. Thus, the product is promoting excessive consumption of sugar. The claims contravene the Guidelines on Advertising of Foods & Beverages. We complained about the advt to Advertising Standards Council of India (ASCI). ASCI informed us that the advertiser has withdrawn the advt.

Full of sugar    

 

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