May.17: TALL TALK
A question of health
Amul Butter advertisements are known to be witty and humorous. But the latest advt caught our attention as it read, â€œEat milk with every meal and live every day, worry-freeâ€. Promoting the product â€˜butterâ€™ by saying â€˜eat milk with every mealâ€™ is misleading as the nutritional value of milk and butter is different.
We lodged a complaint with the Grievances Against Misleading Advertisements (GAMA) portal. It noted that the statement is misleading by implication and encourages excessive consumption of butter which may not be a healthy practice. The advt contravened Chapter 1.4 of the ASCI Code and the Clause 4 of the Guidelines on Advertising of Foods & Beverages. The advertiser was advised to withdraw or modify the advt.
Eat with care