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May.17: TALL TALK

A question of health

Amul Butter advertisements are known to be witty and humorous. But the latest advt caught our attention as it read, “Eat milk with every meal and live every day, worry-free”. Promoting the product ‘butter’ by saying ‘eat milk with every meal’ is misleading as the nutritional value of milk and butter is different.

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We lodged a complaint with the Grievances Against Misleading Advertisements (GAMA) portal. It noted that the statement is misleading by implication and encourages excessive consumption of butter which may not be a healthy practice. The advt contravened Chapter 1.4 of the ASCI Code and the Clause 4 of the Guidelines on Advertising of Foods & Beverages. The advertiser was advised to withdraw or modify the advt.

Eat with care

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