MAY-20 TALL TALK
- Posted by CERC India
- Posted in May
Asian Paints Royal HealthÂ Shield â€“ Unsubstantiated claims
Painting a rosy picture! Â
The television commercial shows Deepika Padukone and Ranbir Kapoor discussing about painting the home. Deepika recommends Asian Paints Royal Health Shield saying that â€œuska anti-bacterial technology ghar aye bacteria ko kill karta hai aur ghar ko safe rakhta haiâ€. When she visits him, Ranbir assures Deepkia that all the bacteria are killed!
One disclaimer reads: â€œSilver based Ion technology kills 99% bacteria when they come in contact with the wallsâ€. But CERC wondered what about the bacteria that travels in the air or can spread through other surfaces? Another disclaimer says: â€œSilver Ion Technology as recommended by Indian Medical Associationâ€. However, the claim says IMA has recommended the product. This is misleading by implication. We wrote Advertising Standards Council of India (ASCI) about the advt.
ASCI observed that â€œthe efficacy of the paint being anti-bacterial on being exposed to different environmental conditions in a typical home situation had not been establishedâ€. Hence, the advertisement was misleading and ambiguous. The advertiser agreed to modify the advertisement.
Ambiguous advt Â