Restaurant order influenced by music

Loud music stressfulatw

This may come as a surprise. A new study has found that the music playing in a restaurant influences what you order. The study found that 20% more of a restaurant’s customers ordered something unhealthy when exposed to louder music, compared to those who dined during a quieter time.

According to the study, published in Journal of the Academy of Marketing Science, the reason for this is that louder music increases stimulation and stress, inspiring diners to crave unhealthy food like a greasy cheeseburger and fries. On the other hand, softer music has a calming effect and makes people more mindful of what they order.

Calm and cautious


College students check phones 150 times a day!

Addicted youth

A new study has found that college students check their mobile phones 150 times a day on an average. The study, carried out by Aligarh Muslim University, was titled ‘Smartphone Dependency, Hedonism and Purchase Behavior: Implications for Digital India Initiatives’.

According to the study, while 63% students use smartphones for 4 to 7 hours daily, 23% do so for more than 8 hours a day. Moreover, smartphone use is more for non-functional or non-calling purposes such as accessing social networking sites, Google searches and for entertainment such as watching movies on YouTube.

Diverse uses


Americans waste 150,000 tons of food per day

Loss of resources 

Americans waste nearly 150,000 tons of food per day, amounting to about 422 gm per person.  Fruits and vegetables make up 39% of total food waste followed by dairy (17%), meat (14%) and grains (12%), according to the study. Items least likely to be thrown out included salty snacks, table oils, egg dishes, candy and soft drinks, said a report in PLOS ONE.

Solutions may include teaching consumers how to better prepare and store fresh fruits and vegetables, revising sell-by dates, encouraging people to buy imperfect produce, and incorporating efforts to prevent food waste into government programmes.

Colossal waste

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