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October-19: Tall Talk

Tuskca Calcium – Trust no more

ttCalcium dissolved

The print advertisement of Tuskca Calcium by LifeZen Healthcare Pvt. Ltd. featured Raveen Tandon and made claims like “The 1 thing that is trusted all over by women above 30”, “More absorption that goes bone deep” and “India’s No.1 chewable calcium”. We found most of these claims to be vague. There were no details for ‘more absorption’ as compared to what, details of the study that concluded that it is the ‘1 thing trusted by women above 30’ and that it is ‘India’s No 1 chewable calcium’. We raised questions about this advertisement and asked for the advertiser to respond and substantiate the claims.

ASCI wrote to us saying that the advertiser had assured that the advertisement had been withdrawn. 

Proof not available

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