October-19: Tall Talk
- Posted by CERC India
- Posted in October-2019
Tuskca Calcium â€“ Trust no more
The print advertisement of Tuskca Calcium by LifeZen Healthcare Pvt. Ltd. featured Raveen Tandon and made claims like â€œThe 1 thing that is trusted all over by women above 30â€, â€œMore absorption that goes bone deepâ€ and â€œIndiaâ€™s No.1 chewable calciumâ€. We found most of these claims to be vague. There were no details for â€˜more absorptionâ€™ as compared to what, details of the study that concluded that it is the â€˜1 thing trusted by women above 30â€™ and that it is â€˜Indiaâ€™s No 1 chewable calciumâ€™. We raised questions about this advertisement and asked for the advertiser to respond and substantiate the claims.
ASCI wrote to us saying that the advertiser had assured that the advertisement had been withdrawn.Â
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