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APR-20:TALL TALK

  • Posted by CERC India
  • Posted in

Biolage  – Conditions apply

Not a magical product

The print advertisement of Biolage hair care product claimed “Get Smooth Frizz Free Hair for up to 72 Hours”. This was a very tall claim indeed. So, we wrote to Advertising Standards Council of India (ASCI) requesting the advertiser to provTall talkide appropriate scientific data to substantiate the claim.

ASCI responded to our complaint saying that they observed that the claim of “Get Smooth Frizz Free Hair for up to 72 Hours” holds for the entire system (Shampoo+Conditioner+ Serum). The disclaimers were not legible and not related to the claim. Vital information about the conditions of use was not provided prominently. ASCI directed the advertiser to make necessary modification in the advt.

Needs a full routine

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