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TALL TALK – CA – NOV 2014

Ayurvedic weight loss remedies promise the moon

Probably because they find dieting and exercising tough, some overweight people resort to Ayurvedic weight loss remedies hoping for a quick and easy solution to their problem. Widely advertised, these remedies don’t just make far-fetched claims, they may be harmful too. Needless to say, Advertising Standards Council of India (ASCI) upheld the complaints made against the ads below.

Take the case of Sthul Har Capsule that is supposed to reduce belly, obesity and weight and make the body light and fit, according to its ad. The ad mentions ‘No Side Effects’. In the absence of comments from the advertiser, ASCI concluded that the claims were not substantiated. Apart from contravening the ASCI code, the claims on obesity violate the Drugs & Magic Remedies Act.

Kerala Ayurvedic Health Care claimed that it would ensure ‘8 to 10 kg of weight loss within 28 days’. How can a person lose so much weight in such a short period? And, is it medically advisable? Moreover, weight loss is dependent on metabolism which varies from person to person. ASCI felt that the claim was not substantiated with clinical data.

SG TEL Telemarketing Smaranarushi advertised its product So Slim claiming that it ‘Keeps you slim and healthy forever’. Other claims were – 100% result, lose weight without any dieting, reduces weight due to thyroid problems, controls diabetes, reduces constipation, gastric problems and joint pain. ASCI was not impressed with this long list.

Fat chance!

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